STUDY: 80% of Twitter Users Are All About Me
Rutgers University Professors Mor Naaman and Jeffrey Boase set out to analyze the content and characteristics of social media activity. They dubbed communications systems like Facebook and Twitter, “social awareness streams,” and then took to examining user behavior.
After dissecting over 3,000 tweets from more than 350 Twitter
users’ status updates the professors concluded that 80% of users are “meformers,” or “Me Now” status updaters.
Meformers are “people who use the platform to post updates on their everyday activities, social lives, feelings, thoughts, and emotions.” The rest (20%) are informers who use the channels to share informational updates like links news articles.
Not really a surprise to be honest but it's an interesting study into the behaviors of users of social media. The question ends up being...are you more of an informer or a meformer?
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